Ultimate SEO Strategies for E-commerce Websites, Products, Brands or Services
Ranking higher than other competitors on the Google search engine is no longer negotiable. But what if you are in a situation where you are unaware of the strategy that will boost your E-commerce websites, products, brands or services to the top of search engines? You may be losing sales if you are not generating clicks.
Regardless of whether you are just designing a new website, launching a new product, promoting a brand or selling a service, the ultimate strategies you require to move your SEO game further and I am going to help you with this guide.
Search Engine Watch stated in 2011 that a study carried out by Optify found out that websites that are ranked on top get a CTR (Click through rate) of 36.4%, while the second had 12.5% and the third 9.5%.
What does this mean to you? Without a solid SEO strategy, you are losing several clicks, sales, and brand impressions.
Research is the first step before launching your SEO strategy.
Research is a crucial part of SEO. Focusing on an inappropriate keyword can be detrimental to your efforts which will generate low-quality traffic and low conversions for your website, product, brand or service.
Three specific aspects should be concentrated on carrying out research on the keywords.
Find home page and product page keywords
With regard to enhancing the most significant pages of your site, you ought to think about ranking issues, search volume, and consistency.
I recommend opting for a keyword that applies to your niche or brand and has generated a huge amount of search volume. You can use tools like Google Trends or free AdWords software.
Ensure that you don’t select highly competitive or extensive keywords. Broad matches usually generate a high bounce rate and low rate of conversion. Also, if your keyword is highly competitive, it will require extra and long effort to become highly ranked (if at any time).
For instance, if you are a producer of natural coffee filters, avoid extensive keywords like “natural coffee”, “organic coffee” or “coffee” because these keywords are not exclusively for those in need of coffee filters. It has been noted that these keywords are highly competitive and your site or product won’t rank with them against the larger coffee brands.
Locate keywords for blog posts and product pages
Developing a blog or product page content can further rank your online brand for extra keywords/keyword phrases. . In addition, you can take advantage of long-tail keywords in your blog or the product page.
What do long-tail keywords stand for? They comprise more than a single word. Example “Coffee Mug” vs. “Reusable Travel Coffee Mug”.
For instance, it may seem like a smart concept to attempt to rank for “coffee” if you sell coffee beans, nonetheless, the study reveals that “well known” search terms like “coffee” falls below 30% of the search queries used online. This shows that long-tail keywords are very important.
I recommend targeting long-tail keywords in the mid-range of competitiveness. After you have gone through that list, you can begin to place more focus on lower search volume keywords that despite everything are exceptionally significant.
Note: Ensure that your website pages, your blog posts and product pages are not keyword-stuffed. When writing your blog or product page ensure your sentence structure make sense and that you are not just writing sentences to key-word stuff your blog, product page or post.
Write your product descriptions and blog posts for readers not just to rank on Google. You want to engage with your customers and bring them value about the content, product or service. Google’s calculation rewards websites that make valuable posts.
Stay away from keyword/keyword phrase cannibalization or duplication
Keyword cannibalization happens when different web pages of a similar site are attempting to rank for a similar keyword/keyword phrase. Do not write a blog post or product description on keywords you already used. Create a list of keyword and keyword phrases and try and use as many in a logical order as you can. You want to try and rank for many keyword phrases.
Now that you have performed an analysis of keywords and keyword phrases for your website, product or service you are ready to create content that will help it rank. Search engine optimization is truly the future and taking the time to learn how to optimize your listings, websites, blog posts, vlog posts, social media posts, etc will help bring your brand, website, product or service success.