Helpful Guide to Keywords on Pinterest

Pinterest should be a key factor in any small business’s marketing strategy.  Pinterest is one of the best social networks for driving social media traffic to a business website or storefront.   It is relatively small in number of users, around 150 million, but it has been known to drive large amounts of traffic generating organic sales fairly easily.

Pinterest Search Engine Optimization
One of the key principles of implementing a successful marketing strategy on Pinterest to use keywords.  Using keywords is important within Pinterest because it is both a search engine and a social media platform.  When keywords are done correctly, people will be able to see your content on Pinterest which will result in traffic and sales.

Let’s talk about what a keyword is.  Basically, a keyword is a specific word that describes your business, niche or brand.  For example, if I am searching for a “keto diet for women”, Pinterest would pull up all the pins and boards with “keto diet for women” mentioned in the description. These keywords are an example of a very specific niche.  The more niche-down your keywords and hashtags are, the more likely you will get traffic from people looking for what you are pinning about.

Now that we have discussed why you should use keywords on Pinterest, let’s discuss how to use them.  The best approach to use keywords on Pinterest is to use simple and descriptive words that fit your brand or business.  You can use long-tail keywords to be more niche specific.  Long-tail keywords are keywords or key phrases that are more detailed – and commonly longer – than typical keywords. Long-tail keyphrases get much less traffic, but will generally have a higher conversion potential, as they’re more specific.

Here are some examples of long-tail keywords for the Keto area:

  • Keto Diet Plan
  • Keto Diet for Beginners
  • Best Keto Diet for Women
  • Best Keto Diet Calculator
  • Fitness exercise for Keto Diet
  • Keto Diet Exercise Examples
  • Keto Diet Recipes for Beginners

There are different places on Pinterest to use keywords.  Within your Pinterest marketing plan, you should make sure you utilize keywords throughout the platform.  Below are some areas where you should use keywords.

Pinterest marketing pinterest seo pinterest search engine optimization

Your Pinterest Profile

Your profile is the best place to start adding keywords.  You can add keywords to your actual name.  This allows your audience to know who you are and what you do.  For example, if you are a keto business, your name could be “Jen Smith, Keto Diet Trainer”.

Make sure to also include keywords in your actual profile description.

Alt-Text on Images

You will want to make sure that you optimize the pictures of your board and pin.  Whenever you add a picture to Pinterest make sure to add keywords to that image.  What this does is actually make the image descriptive and searchable and not listed on Pinterest as “image234”.  This little tip will help drive organic traffic to your content.

Pinterest Pin Descriptions

When you upload a pin directly to Pinterest make sure that you use keywords rich descriptions.  This helps bring traffic to your content.  Make sure to use hashtags in your pin descriptions.

Board Titles

This is probably the most overlooked area on Pinterest.  When you go review boards of other people on Pinterest, the names are often silly or cute.  This really is a missed opportunity.  You want to do a board title like “Keto Diet for Dummies” and not “My really cool Keto stuff”.

You really want to make sure your board titles are specific to your brand and speak to what your potential customers are looking for.  You want to put yourself in the shoes of your target audience.  Let me give some examples of Pinterest board titles that are keyword rich.

Keto Diet for Beginners

Fun Keto Diet Recipes

Keto Diet Tips

Keto Diet Snacks

Pinning on Pinterest Pinterest Board
Pinterest Board Descriptions

You can really use keywords within your board description however you want.  It really is just about using keywords in the board description.  This where you can be creative and have fun describing your board.  Here is how we would do a board description for Tips for Keto Diet.

Best Tips for your Keto Diet

This board is about Tips for the Keto Diet.  In this board, we will discuss tips for surviving and transition to a keto diet.  Be sure to head over to my keto diet blog to get some free video and downloadable content.   #ketodiettips #ketodietforbeginners #ketodiettoday

At the end of the day, you just need to make sure that you are using niche and topic-specific keywords and hashtags throughout your Pinterest profile, pins, and boards.  Doing this will be key in getting organic traffic to your content using the amazing platform of Pinterest.

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